Modernising the digital presence of an established Sydney buyer's agency
- ClientHomeSearch Solutions
- IndustryProperty / Buyer's Agency
- PlatformWordPress
- Project LinkVisit Website ↗
Business Context
Since 1999, HomeSearch Solutions has helped buyers navigate Sydney's competitive property market, working with clients ranging from premium property buyers and investors to first-home buyers, downsizers and interstate and overseas purchasers.
Over many years, the business, its services and the amount of information available on its website had continued to grow. The existing digital presence no longer reflected the maturity of the business or made that depth of expertise as easy to navigate as it could be.
The Problem
HomeSearch Solutions needed to modernise its website while bringing greater structure to a substantial amount of accumulated content.
Service offerings had become difficult to distinguish, different audiences needed clearer pathways through the site, and simply adding more content and keywords was not creating the search visibility the business wanted.
The project needed to address the website as a whole: its structure, content, user experience, visual identity and technical foundations.
Discovery & UX
We took HomeSearch Solutions through our five-step UX-led process, beginning with discovery to understand the business, its services, audiences, existing content and growth priorities.
This work informed the information architecture, service structure, content strategy and user journeys before visual design began.
We identified the key audience groups using the website, including:
- Premium property buyers
- Property investors
- Upsizing and downsizing homeowners
- Regional and overseas buyers
- First-home buyers
We start by understanding the business, its audiences and goals, defining the requirements and direction before design and development begin.
Strategy & Discovery →Our five-step UX-led process takes projects from discovery and requirements through to design, development and testing.
Our UX Process →Content & Service Structure
A major part of the project was bringing structure to years of valuable content and making HomeSearch Solutions' services easier to understand.
We refined the content architecture, clarified the different service offerings and created clearer pathways for users with different property-buying needs.
This gave the website a stronger structural foundation for both users and organic search, rather than relying on additional content or keyword repetition alone.
Brand Refresh & Design System
The project also included a refresh of the HomeSearch Solutions digital identity, introducing an updated colour palette and a more contemporary visual direction while retaining the credibility of an established Sydney business.
As the interface developed, we created a reusable design system in Figma defining the components and patterns used throughout the website. That system then informed the WordPress implementation, creating consistency across the site and making the interface easier to extend as new content and sections are added.
What We Delivered
- Discovery and requirements definition
- Audience and user definition
- Content strategy
- Information architecture
- Service restructuring
- UX and user journeys
- Wireframes and prototypes
- Brand refresh and digital visual direction
- Figma design system
- High-fidelity interface design
- WordPress development
- Responsive implementation
- SEO-friendly site structure and foundations
- Flexible content management
Results
The redesign delivered measurable improvements across the business:
Stronger Search Rankings
Improved organic visibility following launch
Clearer User Journeys
Easier pathways for every type of property buyer
Modernised Brand
A premium identity matching the business today
The Outcome
Clearer Services & User Journeys
A restructured website that makes it easier for different types of property buyers to understand HomeSearch Solutions' services and find the information relevant to them.
A Modernised Digital Brand
A refreshed visual identity and interface that better reflects the experience and premium positioning of the business.
A Stronger Search Foundation
Improved content organisation, information architecture and technical foundations created a stronger platform for organic search, with improved search rankings following launch.
A Scalable Design System
Reusable components and patterns provide consistency across the website and a framework for future growth.
Easy to Manage in WordPress
A flexible CMS gives the client control over ongoing content and enables the website to continue evolving with the business.
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