Insights

Thoughts on platforms, design and building digital experiences that last.

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  Systems / Automation

  Before You Automate, Map Your Business Systems

  Disconnected software, duplicate data entry and manual processes can slow your business down. Before investing in automation, understand how your systems work together.

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  Technology / Platforms

  What on EARTH Should I Build My Website On?

  WordPress, Drupal, Shopify, BigCommerce or Squarespace? A practical guide to choosing the right website platform based on functionality, flexibility, maintenance and long-term costs.

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  eCommerce / Platforms

  When Is It Time to Move Away From WooCommerce?

  Plugin conflicts, expensive extensions, downtime and ongoing maintenance can make WooCommerce costly to operate. But when does it make sense to improve your existing store, and when is it time to migrate?

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  Platforms / Development

  Still on Drupal 7? Planning an Upgrade to Drupal 10 or 11?

  Drawing on 15 years of Drupal experience, we explore the challenges of legacy Drupal migrations, what can go wrong and how to plan your next move.

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  UX / Design Systems

  The Right Way to Design Websites & Apps: Atomic Design Principles

  How Atomic Design breaks interfaces into atoms, molecules, organisms, templates and pages to build consistent, scalable design systems.

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  Community / Byron Bay

  From Silicon Valley to Byron Bay: The Tech Community Hidden in the Hinterland

  Beyond the beaches and rolling green hills of Byron Bay, a growing community of product designers, software engineers and technology leaders is quietly shaping the region's creative and digital future.