A New eCommerce Experience, Built for Growth
- ClientEssentially Australia
- IndustryNatural Products · Retail & Wholesale
- PlatformBigCommerce
Business Context
Essentially Australia is an Australian supplier of essential oils and natural botanical products, serving retail customers, cosmetic makers, practitioners and wholesale buyers.
With an established WooCommerce store and a growing range of customer needs, the business was ready for a more considered eCommerce experience.
The project involved moving to BigCommerce while rethinking how customers discover products, explore the range and shop online.
Planning with a Digital Blueprint
Before any development began, we used our Digital Blueprint process to plan the rebuild — evaluating platform options, mapping requirements and defining a realistic path to launch.
Clarity on Platform Selection
Confirmed BigCommerce as the right platform for the business before any development began.
A Phased Approach
A structured roadmap that broke the rebuild into manageable, sequenced phases.
Realistic, Phased Outcomes
Clear expectations for what each phase would deliver, reducing risk and surprises along the way.
We run a structured discovery process that defines requirements and plans the right platform before development begins.
Digital Blueprints →Discovery & UX Design
We began by understanding the business, its customer groups and the requirements of the new store.
From early wireframes through to high-fidelity designs, we reworked the shopping experience with a focus on clearer navigation, product discovery and usability.
The design includes a custom mega menu, improved category layouts and more detailed product pages to help customers explore and compare products.
Our five-step UX-led process takes projects from discovery and requirements through to design, development and testing.
Our 5-Step UX-Led Process →Custom BigCommerce Development
Graham Agency designed and developed a custom BigCommerce storefront, with functionality including:
- Custom mega navigation and category showcases
- Product options and swatches
- Enhanced product information and custom fields
- Related product recommendations
- Wishlists and sharing functionality
- Responsive layouts across desktop and mobile
The build combines custom design and development with BigCommerce's native eCommerce capabilities.
We build custom eCommerce stores on the platform best suited to your business, products and growth plans.
eCommerce Design & Development →Platform & Content Migration
Moving from WooCommerce to BigCommerce also required careful migration of the existing product catalogue, customer reviews and website content.
Our work includes restructuring product categories, migrating thousands of reviews and preparing SEO redirects to support the transition from the existing website.
Preparing for Launch
The new Essentially Australia store is currently in its final stages of development, with testing, configuration and launch preparations underway.
Once launched, it will provide a redesigned shopping experience and a new eCommerce foundation for the business's next stage of growth.
Full case study coming after launch.
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